Wayward
Southern Kitchen
Bringing a taste of the South to the streets of Baltimore’s Federal Hill neighborhood required a bit of unconventional style and thinking. The Vigor team’s solution was to approach by breaking convention and celebrating the crazy ones who live to defy the norm.
We crafted a brand made for those who want to be different; the waywards. From naming through identity and interiors, we designed a artisan-inspired, gritty identity bolstered by a robust graphic language.
Services
Brand Strategy / Naming (Descriptor) / Visual Identity / Menu Systems / Advertising / Packaging
Brand Strategy / Naming (Descriptor) / Visual Identity / Menu Systems / Advertising / Packaging
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